A digital marketers’ brain needs to constantly function and think about the best digital networks to capitalize. Choosing the right platform enables receiving maximum exposure towards the content. It is fittingly said that the future belongs to them, who formulate for it in the right way. This article is definitely bound to take you a step ahead amidst the prevailing competition by offering updates on the recent trends in the online marketing arena. Planning for the future with the right digital marketing strategy enables fruitful online marketing thereby allowing you to stay on the apex of the competition. SEO Toronto offers you the right guidelines to choose the best marketing platform in terms of your requirements.
The Instagram route
Instagram has already attracted more than 200 million active users and the younger generation still continue to flock to this vibrant social media. So it’s the right time for you to launch your Instagram account. Marketers are offered an immense opening to share their business content through filtered photographs. Instagram is considered as the most organic platform to share as much content for your product. It is ideal to remain a step ahead before your contenders pick that upon.
Go in for alternatives
Compare and contrast the price range for advertising available with different social media platforms. For instance, the average cost for an advertisement on Yahoo! Bing was 10 percent to 24 percent lesser than that of Google AdWords. A less cost per click, in turn, results in lower budget allocation for greater achievement. This should be your main reason behind choosing alternative search network. Yahoo! Bing is also said to receive 11.6 percent market share in the forthcoming year. For an expensive industry such as health care or insurance, going in for a lower cost per click would serve to be a profitable pay per click advertising campaign.
The Facebook model
Facebook offers a feature called Facebook Lookalike audience which allows you to increase your business reach. Facebook’s new feature gives you a list of new target customers who are expected to be attracted to your business. The option Custom Audiences allows you to choose and create a lookalike audience that targets people of similar kinds. For instance, if you possess a database of more than 5000 contacts in your email marketing list, it can be uploaded onto Facebook’s marketing channel. Facebook then offers you a list of target customers exactly similar to your prevailing customer base. This is an excellent marketing feature to identify potential and prospective consumers which are worth giving a try. Many paid promoting options are also available on the Facebook at a lesser cost that offers greater results.
Twitter for the better
Twitter is a novel platform which allows growing your business progressively. With the advent of hashtags, searching within the industry and reaching out to more target customers have been simplified. It enables more social interaction as anybody could interact or complement with anyone. A simple hashtag advertisement for your business can bring about a lot of interested people together. Twitter having more than 1 billion registered users can be an ideal platform for your online marketing perspective. So keep tweeting until your promotion is a grand success.